Meshkin`s status:
Meshkin co. ltd was established on 1967 as freight forwarders and customs brokers.
The company`s strategy has been of challenging nature, trying to draw upon every opportunity that the market provides. Within this strategy it has remained active in all modes of transport, i.e. Air, road, rail and sea. It has also allocated a good deal of its resources to projects, that is, jobs of substantial size. Recently, e.g. Parsian co. has trusted us with handling of their heavy lifts from Iran to Yaman.
As far as foreign relations is concerned we have manged to cooperate with such well known companies as "Herber Hausner" and "Railog Holding" and recently enjoy partnership with M/S Schenker, who are recognized as one of the most reputed European Freight Forwarders and Transport operators. I believe that this occasion has arized from constant hard work and goods will.
In the domain of marketing Meshkin has adopted the following policies:
- Pricing: we have avoided dumping and sole emphasis on freight rates, trying to use the leverage of smooth and quality service. However we realize that good customers with sizable business deserve preferred rates.
- Industry focus: although we have basically chosen not to say no to small shipments but have focused on larger scale industries such as car manufacturers, plants and energy and intend to follow the same policy by penetrating farther into similar markets and get hold of new major customers.
- Marketing devices: imports in Iran are FOB oriented, thus requiring effective marketing tools including:
a) A strong and trained sales force
b) Effective advertising
We, fortunately, benefit from the first factor, but as to advertising prefer to focus on direct contacts and personal visits built up by permanent follow ups rather than appealing to traditional advertising through mass media which in case of our country fails to produce the desired output.
Organization:
Lately Meshkin has introduced some changes and modifications in its organization:
- Operations is based around the modes of transport each of which organized as a Dept. (please see the organization chart)
- Members of the sales personell are affiliated with those depts. Accordingly.
- The IT Dept. renders its services to every one of those Depts. Same is true with Finance and administration Depts.
- In our organization we have taken a new initiative of training our personell involved in operation with the help of qualified. trainers from the training center of ITCA (International Transport Companies Association of Iran) who are successfully running FIATA training courses. We intend to provide the new staff who join us with similar training programs of 80-100 hours.
